All players use the tool of bluffing to earn money. Flight is a difficult skill to master in poker and folding is one of the most common acts on the poker table.
Playing bluff or resorting to being a fraud is another gimmick adapted by players to win the pot. By the act of bluffing you are either manipulating or deceiving the other players. Excellent poker players have a cutting edge over the other players on the table by resorting to this pattern of playing. Playing bluffs and semi-bluffs is an art which is difficult to master as most of the players get caught in doing so.
Playing bluff in poker is not a taboo. It is one of the mannerisms adopted by the players to dupe the opponents. You should avoid winning pots only if you have premium cards. Sometimes you should severely punish the other players on the table by either bluffing or semi-bluffing and you should win the pot and laugh your way to the bank.
If you want to watch excitement on a poker table you should play bluff. This would alter the path of the game and would challenge the opponents to gauge your game as well.
One of the safest and the best time to bluff is when others are playing a serious game. You can bluff to break the monotony of your playing style. If the playing style is too predictable and you only play when you have good hand. Playing bluff would add excitement on the poker table and all the opponents would be in frenzy thinking about your motive and the cards you have.