The merging of online and live poker rooms continues at the World Poker Congress with the addition of Vikrant Bhargava, the group marketing director for PartyGaming, the market leader in online gambling, as a keynote speaker. Bhargava joins World Series of Poker Commissioner Jeffrey Pollack and World Poker Tour President Steve Lipscomb as one of the featured presenters at the World Poker Congress, scheduled for June 27 & 28 in Stockholm.
“Vikrant Bhargava is a major reason behind the success of PartyGaming,” says Sue Schneider, President of the River City Group, one of the organizers of the World Poker Congress. “The company’s flagship, PartyPoker.com, introduced many of today’s online and live players to the enjoyment of Internet poker. Vikrant’s innovative marketing campaigns and customer service initiatives have become an industry standard.”
Bhargava’s experience prior to joining PartyGaming included positions as a credit officer at the Bank of America, where he was responsible for managing credit exposure and revenue for a portfolio of corporate clients, and a business analyst at British Gas in the business development division. Bhargava has a degree in management from the Indian Institute of Management, Kolkata and graduated with a BA in technology in electrical engineering from the Indian Institute of Technology in New Delhi.
The World Poker Congress is the first conference to fully explore the synergies between the live and online games. In addition to the keynote addresses, the conference will feature two tracks dedicated to the different forms of the game, as well as plenary and general sessions featuring topics that appeal to each audience. Attendees will join colleagues to discuss issues such as marketing your poker room, player development, legislation and economics in Europe, staging tournaments, building a player base, business strategies for a quickly maturing industry, fraud and security, mergers and acquisitions, and much more.
“The World Poker Congress has quickly become the premier conference for the business of poker globally,” says Paul Dworin, publisher of Global Gaming Business and PokerBIZ magazines, the other producer of WPC. “The addition of Vikrant Bhargava as a keynote speaker demonstrates our commitment to providing cutting-edge information from the most prestigious speakers.”